Here’s a term I’ve heard passed around these days as I’m doing rounds in the corporate world: “Podcast Strategy.” Almost every company I’ve talked to in the past while has at least thought about podcasting, but barely anyone knows what to do. It’s one of those buzz words, perhaps even pre-buzz, that gets tossed around the board room but no one is familiar enough with it to go an implement anything.

A visit to Google wont help much either. Type in “podcast strategy” into Google and you’re first page of results give you one decent article about a corporate podcast strategy, couple of old articles about podcast consulting, a bunch of podcasts about business strategy, a few press releases about company’s launching a podcast, and a few broken links.

So if everyone is talking about a podcast strategy, and no one knows where to start, where are all the podcast consultants? Specifically, where are the consultants that specialize in a corporate podcast strategy? I’m sure there are a few, but after spending 10 minutes in Google I can’t find any… and that means you’re well hidden if you are out there.

I say well hidden because, from what I’m seeing, a “podcast strategy” isn’t something anyone in any of these corporations is going to spend time trying to research. Yes, they talk about it. Yes, they want to do it. And Yes, I think if they happened across a good podcast consultant it would be an easy sell… but at this point it seems to be a “push” market, rather than “pull.” By that I mean nobody is going to spend any time looking for you, but if you reveal yourself you likely to get in the door pretty quick.

So I guess what I’m saying is, if you know podcasts and you’ve got some free time and a little bit of ambition, go organize some thoughts about corporate podcast strategy and start knocking on doors. I’d be very surprised if you didn’t start making big sales in a matter of days. I must admit, I’m thinking about it myself!